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Archive for April, 2005

FutureNow Post
Friday, Apr. 29, 2005 at 12:34 pm

How to Improve A/B Testing

April 29th, 2005

A/B testing is a proven means to increase conversion rate. It’s not as simple as it appears. It’s more than simply testing two or more versions of Web pages, banners, search ads, or whatever persuasive element you can imagine. It also has limitations.

A/B testing, unlike the intuitive creative process, must be treated like a true scientific experiment. Many clients come to us frustrated by the results of their tests. Almost without fail, we discover their tests don’t conform to experiment…

...continue to read "How to Improve A/B Testing"

FutureNow Post
Wednesday, Apr. 27, 2005 at 3:10 pm

How to Screw Up Live Chat

April 27th, 2005

Chatnet_3Jack Aaronson does a great job in his column on "How to Screw Up Live Customer Chat (and How to Fix It)".  This is really worthwhile reading for anybody using or considering live chat on their website.

...continue to read "How to Screw Up Live Chat"

FutureNow Post
Friday, Apr. 15, 2005 at 12:36 pm

Selling B2B Decision Makers

April 15th, 2005

You sell business-to-business (B2B). Whether you sell paper clips or a highly complex, high-dollar solution, you must reach out to a decision maker. These elusive decision makers hold your transaction’s fate in their hands. And contrary to popular practice, selling B2B isn’t a mechanical, unemotional, linear, logical process.

To reach out and persuade decision makers, remember: decision makers are people. Treat them that way. Sell them that way.

They have identifiable motives, needs, and preferences. They have hopes, dreams, and goals. Their…

...continue to read "Selling B2B Decision Makers"

FutureNow Article
Friday, Apr. 15, 2005

Don’t Let Your Customers See Your Corporate Underpants

April 15th, 2005

Maintaining the look/feel accross your various online efforts promotes customer confidence and improves conversion

Are ours showing? We interrupt our regularly scheduled program for an offer we don’t want you to miss (I promise, my usual article follows – scroll down if you can’t wait for the corporate underpants discussion).Maybe we’re overcome by excitement … or maybe we need our heads examined. Whichever it is – and it’s probably both – we’ve put together a pre-release opportunity for you to…

...continue to read "Don’t Let Your Customers See Your Corporate Underpants"

FutureNow Article
Friday, Apr. 15, 2005

The Curse of Choice

April 15th, 2005

When the human brain can sift through dozens of choices in a fraction of a second, how do you ‘command’ choice?

And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s, who shared top-notch tips with us right and left.

We have called the confusion that results from the online tendency to offer every single option you can think of to your visitors “paralysis of analysis.” And yet, taking any action on a web site is an exercise…

...continue to read "The Curse of Choice"

FutureNow Post
Tuesday, Apr. 12, 2005 at 4:33 pm

Call To Action Book- How To Improve Your Conversion Rate

April 12th, 2005

1932226397Buy one book for $13.95 and get two books free plus free shipping: your net cost is only $4.65 per book.

When I read through Bryan and Jeffrey Eisenberg’s book for the first time I begged them to sell it for twice as much as they had it priced.

Obviously they didn’t listen.

They want this powerful informational mojo about increasing online results in as many hands as possible.

They are generous like that.

This hard cover book is a steal at the suggested retail price, but at…

...continue to read "Call To Action Book- How To Improve Your Conversion Rate"

FutureNow Post
Saturday, Apr. 9, 2005 at 9:36 pm

What Is Content? SEO and Conversion

April 9th, 2005

Spider So far, 2005 has been virtual blur of goings-on at Future Now.  In addition to keeping our clients happy, we have had many things that have been pining for our time and attention. Thus the light posting here.

Of the many things going on, I was tapped to speak at the NYC Search Engine Strategies Conference back in early March. I was a panelist on the "What Is Content?" session.

Frederick Marckini of Search Engine Watch, reporting on the panel, sums…

...continue to read "What Is Content? SEO and Conversion"

FutureNow Post
Friday, Apr. 8, 2005 at 9:39 pm

User Interface 10 Conference – October 2005

April 8th, 2005

Bryan and I are honored that Jared Spool invited us to present an entire day on Persuasion Architecture at the User Interface 10 conference. Have you checked out the preview site yet?

...continue to read "User Interface 10 Conference – October 2005"

FutureNow Post
Friday, Apr. 8, 2005 at 9:26 pm

Judge Sentences Spammer to Nine Years

April 8th, 2005

AlcatrazcellYou can read the article for yourself. I’m not sure if 9 years is a just sentence. However, I wonder if it will deter spammers. I bet he won’t be sending spam from prison.

I’m not pro-death penalty but a friend had an interesting angle on it. While discussing a criminal on death row he asserted that the death penalty would deter crime. When he was challenged to present evidence for that statement he responded cofidently that death would certainly deter that…

...continue to read "Judge Sentences Spammer to Nine Years"

FutureNow Post
Friday, Apr. 8, 2005 at 3:20 pm

B2C Vs. B2C, It’s all about persuading people

April 8th, 2005

Einstein We hear it all the time. The B2C sale is simple, the B2B sale is complex. At the end of the day, whether you are selling to Joe Customer who is interested in a motorcycle or Joe Business Guy who is interested in a Zerox some factors will never change. To even worry about them is folly. Consider this…

Joe Customer and Joe Business are HUMAN BEINGS both have dreams, goals, motivations, and buying preferences.  How much different would their approach…

...continue to read "B2C Vs. B2C, It’s all about persuading people"

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