Shore up your Web site’s customer-friendly focus with these two strategies

A warning to those inclined to reminder me I’m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I’m part of a business here, too, you know). But fear not … with me you always get valuable somethings for nothing!

So, to whet your appetite and shore up your customer focus, I present two conversion tips that did make it into our new book, yours for free before the incredibly comprehensive, endlessly fascinating and phenomenally useful Call to Action hits the streets.

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