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FutureNow Article
Friday, Apr. 1, 2005

The Bottom-Line Value of Unique Numbers

By The Grok
April 1st, 2005

Using unique “contact us” telephone numbers can help you track the impact of your multichannel efforts

Editing a book is a tough job. What goes in? What must you force yourself to leave out? Our new book on the ins and outs of conversion incorporates numerous conversion tips from specialists in the industry. Interspersed through the text, these little gems reinforce the “conversion perspective” and give you solid, actionable information as well as food for thought.

Unfortunately, some of those conversion tip contributions landed on the cutting room floor. But I don’t want you missing out on some excellent actionable advice, so here’s a tip that didn’t make it into our book.

If you are engaged in multichannel marketing, this tactic offers you a competitive edge and gives you a much more realistic picture of your online impact. Because you’d like to know what’s really going on behind the scenes, right?

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