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The Bottom-Line Value of Unique Numbers
Posted By The Grok On April 1, 2005 @ 2:01 am In Articles,Books,Call to Action,GrokDotCom Newsletter,Multichannel Marketing,PPC Advertising,Volume 108 | No Comments
Using unique “contact us” telephone numbers can help you track the impact of your multichannel efforts
Editing a book is a tough job. What goes in? What must you force yourself to leave out? Our new book  on the ins and outs of conversion incorporates numerous conversion tips from specialists in the industry. Interspersed through the text, these little gems reinforce the “conversion perspective” and give you solid, actionable information as well as food for thought.
Unfortunately, some of those conversion tip contributions landed on the cutting room floor. But I don’t want you missing out on some excellent actionable advice, so here’s a tip that didn’t make it into our book.
If you are engaged in multichannel marketing, this tactic offers you a competitive edge and gives you a much more realistic picture of your online impact. Because you’d like to know what’s really going on behind the scenes, right?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/04/01/the-bottom-line-value-of-unique-numbers/
URLs in this post:
 Our new book: http://www.calltoactionbook.com/
 Read the rest of this article: http://www.grokdotcom.com/topics/contactnumbers.htm
 Read the entire newsletter: Volume 108: http://www.grokdotcom.com/Volumes/Volume04-01-05.htm
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