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FutureNow Article
Friday, Apr. 15, 2005

The Curse of Choice

By The Grok
April 15th, 2005

When the human brain can sift through dozens of choices in a fraction of a second, how do you ‘command’ choice?

And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s, who shared top-notch tips with us right and left.

We have called the confusion that results from the online tendency to offer every single option you can think of to your visitors “paralysis of analysis.” And yet, taking any action on a web site is an exercise in making a choice. So how can you make it easier for folks to choose?

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