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The Curse of Choice

Posted By The Grok On April 15, 2005 @ 2:03 am In Articles,GrokDotCom Newsletter,Psychographics,Research,Volume 109 | No Comments

When the human brain can sift through dozens of choices in a fraction of a second, how do you ‘command’ choice?

And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s PsychoTactics.com [1], who shared top-notch tips with us right and left.

We have called the confusion that results from the online tendency to offer every single option you can think of to your visitors “paralysis of analysis.” And yet, taking any action on a web site is an exercise in making a choice. So how can you make it easier for folks to choose?

Read the rest of this article [2].
Read the entire newsletter: Volume 109 [3]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/04/15/the-curse-of-choice/

URLs in this post:

[1] PsychoTactics.com: http://www.psychotactics.com/

[2] Read the rest of this article: http://www.grokdotcom.com/topics/curseofchoice.htm

[3] Read the entire newsletter: Volume 109: http://www.grokdotcom.com/Volumes/Volume04-15-05.htm

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