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Archive for May, 2005

FutureNow Post
Monday, May. 30, 2005 at 12:51 pm

The Wizards of Web leverage the power of the web to market web marketing book

May 30th, 2005

Nytimes_logo_180x180 Book Hits NY Times, USA Today & Wall Street Journal Bestseller Lists in Two Weeks With No Advertising

New York, NY – June 1, 2005 – How does a web marketing book make the New York Times, USA Today, Wall Street Journal and bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Ask the co-authors, web marketing experts

Bryan Eisenberg & Jeffrey Eisenberg, who proved their expertise when they accomplished…

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FutureNow Post
Friday, May. 27, 2005 at 11:45 am

Five Critical (and Overlooked) Design Elements

May 27th, 2005

Ask any Web designer about the most important aspects of Web page design. You’re likely to hear the same three things over and over: usability, intuitiveness, and color. All are critical.

But when designing landing pages or buying/shopping process pages, these elements alone just aren’t enough.

Designers are also likely to talk about how a site or design “feels.” Often, a site can feel right, but perform badly. Designers are right; a site should feel right. But it should also convert.

How do…

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FutureNow Post
Friday, May. 27, 2005 at 11:32 am

Business Blogs: A Practical Guide

May 27th, 2005

Blogcvr0504If you blog for busines, or are thinking about it,  then you need to read this book. Bill Ives and Amanda Watlington have done a great jog; not only does this guide contain the ‘how-to" information you need to make blogging work for you but it also contains the collected wisdom of dozens of successful bloggers who were interviewed for this book. This is not a fluffy light read, its serious stuff at approximately 600 pages. Get your copy now.…

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FutureNow Post
Monday, May. 23, 2005 at 10:33 am

All Marketers Are Liars?

May 23rd, 2005

Godin Today Seth Godin released All Marketers are Liars. Seth certainly  knows how to write provocative titles and tell good stories. Telling good stories, instead of boring "factual" explanations is what this book is all about. I’ve been following the All Marketers Are Liars Blog with interest for weeks.

Here’s a tip: order two or more copies of All Marketers are Liars from and receive Seth’s new eBook, Knock Knock for free!

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FutureNow Post
Tuesday, May. 17, 2005 at 12:36 pm

A Worthwhile Freebie

May 17th, 2005

Networds Nick hasn’t written much, except for clients, since releasing his excellent book: Net Words: Creating High-Impact Online Copy. However, Nick does publish his own newsletter where I became aware of a valuable offer. If you already subscribe to Excess Voice then you know how you can get your hands on a copy of the Excess Voice Guide to Writing for the Web: 7 Challenges every Writer and Copywriter faces when writing for the Web. If you don’t subscribe I suggest…

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FutureNow Article
Sunday, May. 15, 2005

Keyword Metrics and Accountability

May 15th, 2005

The “average time on site” metric helps you evaluate the effectiveness of your keywords

What do you think of when someone drops “keyword” into the conversation? I immediately start seeing dogs going at each other demolition derby style – a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks contributed…

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FutureNow Article
Sunday, May. 15, 2005

Evict the Devils in Your Details

May 15th, 2005

Reinforce persuasive momentum by redefining the implications in your tactics

Creating a mean, green conversion system based on the principles of Persuasion Architecture requires looking at your project from every angle: the big picture that shapes how you approach your project to the nuts-and-bolts picture that influences your tactical choices.

In our just-released Call to Action, we organize the big picture into the key categories that make up persuasive design: planning, structure, momentum, communication and value. Within these categories, we expand on…

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FutureNow Article
Sunday, May. 15, 2005

Calls-to-Action, Points-of-Resolution and Resolving Doors

May 15th, 2005

Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process

I could see you nodding your heads when I discussed the need to marry your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”

You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade…

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FutureNow Post
Friday, May. 13, 2005 at 12:26 pm

A Site With a 100 Percent Conversion Rate

May 13th, 2005

Which of the following goals helps plan a better Web site?

Increase sales conversions from 2 to 4 percent, a 100 percent increase. Ensure 100 percent of visitors take the action planned for them to take.

Most managers would be thrilled with a 100 percent sales increase. They’d celebrate a 4 percent conversion rate. Yet that 4 percent conversion rate doesn’t tell the whole story. Let’s explore what, exactly, is left on the table.

Deal With Only Four Types of Traffic

There are…

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FutureNow Post
Friday, May. 13, 2005 at 1:54 am

Cause Seth Said So

May 13th, 2005

Seth_1 This week has been tremendous .  With the release of the our new book Call To Action, Jeffrey and Bryan have been plenty busy.

We’ve caught a couple of glowing reviews for the book, but interestingly enough, the one that did us the most good in terms of sales was the review by Seth Godin. It shows the power of transparency, and how just plain ol’ honesty can sell like crazy.

First take a look at some of the kick butt reviews on…

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