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FutureNow Article
Sunday, May. 1, 2005

Are You Asking the Right Question?

By The Grok
May 1st, 2005

The key to dramatically improving your conversion rate lies in helping your visitors “buy better”

It’s official. Call to Action, our anthology on conversion rate marketing, has hit the streets. Snag your copy from your vender of choice: Amazon or Barnes and Noble.In keeping with recent articles in which I’ve shared tips that didn’t make it into our new book (my utterly devious strategy for encouraging you to discover what did), I offer you this from usability guru Jared Spool, the guiding force behind User Interface Engineering. Trust me; Jared’s tip is no throw-away. It gets at the philosophical heart of improving your conversion rates.

Jared writes:

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