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Are You Asking the Right Question?

Posted By The Grok On May 1, 2005 @ 2:06 am In Articles,Books,Call to Action,GrokDotCom Newsletter,Marketing Rants,Usability,Volume 110 | 1 Comment

The key to dramatically improving your conversion rate lies in helping your visitors “buy better”

It’s official. Call to Action, our anthology on conversion rate marketing, has hit the streets. Snag your copy from your vender of choice: Amazon [1] or Barnes and Noble [2].In keeping with recent articles [3] in which I’ve shared tips that didn’t make it into our new book (my utterly devious strategy for encouraging you to discover what did), I offer you this from usability guru Jared Spool, the guiding force behind User Interface Engineering [4]. Trust me; Jared’s tip is no throw-away. It gets at the philosophical heart of improving your conversion rates.

Jared writes:

Read the rest of this article [5].
Read the entire newsletter: Volume 110 [6]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/05/01/are-you-asking-the-right-question/

URLs in this post:

[1] Amazon: http://www.amazon.com/exec/obidos/ASIN/1932226397/102-1699089-4298532

[2] Barnes and Noble: http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?userid=MJ1gKD3Bcx&isbn=1932226397&itm=2

[3] recent articles: http://www.grokdotcom.com/Volumes/Volume04-15-05.htm

[4] User Interface Engineering: http://www.uie.com/

[5] Read the rest of this article: http://www.grokdotcom.com/topics/rightconversionquestion.htm

[6] Read the entire newsletter: Volume 110: http://www.grokdotcom.com/Volumes/Volume05-01-05.htm

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