- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Are You Asking the Right Question?
Posted By The Grok On May 1, 2005 @ 2:06 am In Articles,Books,Call to Action,GrokDotCom Newsletter,Marketing Rants,Usability,Volume 110 | 1 Comment
The key to dramatically improving your conversion rate lies in helping your visitors “buy better”
It’s official. Call to Action, our anthology on conversion rate marketing, has hit the streets. Snag your copy from your vender of choice: Amazon  or Barnes and Noble .In keeping with recent articles  in which I’ve shared tips that didn’t make it into our new book (my utterly devious strategy for encouraging you to discover what did), I offer you this from usability guru Jared Spool, the guiding force behind User Interface Engineering . Trust me; Jared’s tip is no throw-away. It gets at the philosophical heart of improving your conversion rates.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/05/01/are-you-asking-the-right-question/
URLs in this post:
 Amazon: http://www.amazon.com/exec/obidos/ASIN/1932226397/102-1699089-4298532
 Barnes and Noble: http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?userid=MJ1gKD3Bcx&isbn=1932226397&itm=2
 recent articles: http://www.grokdotcom.com/Volumes/Volume04-15-05.htm
 User Interface Engineering: http://www.uie.com/
 Read the rest of this article: http://www.grokdotcom.com/topics/rightconversionquestion.htm
 Read the entire newsletter: Volume 110: http://www.grokdotcom.com/Volumes/Volume05-01-05.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.