Which of the following goals helps plan a better Web site?
Most managers would be thrilled with a 100 percent sales increase. They’d celebrate a 4 percent conversion rate. Yet that 4 percent conversion rate doesn’t tell the whole story. Let’s explore what, exactly, is left on the table.
Deal With Only Four Types of Traffic
There are four types of visitors:
Are conversion goals identical for all four types of traffic? Of course not!