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A Site With a 100 Percent Conversion Rate
Posted By Bryan Eisenberg On May 13, 2005 @ 12:26 pm In Conversion Rates,Improving Conversion,Personas,Persuasive Scenarios,ROI Marketing | No Comments
Which of the following goals helps plan a better Web site?
Most managers would be thrilled with a 100 percent sales increase. They’d celebrate a 4 percent conversion rate. Yet that 4 percent conversion rate doesn’t tell the whole story. Let’s explore what, exactly, is left on the table.
Deal With Only Four Types of Traffic
There are four types of visitors:
Are conversion goals identical for all four types of traffic? Of course not!
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