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Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process
I could see you nodding your heads when I discussed the need to marry your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”
You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade action. Hyperlinks that answer the questions your visitors ask by providing relevant information. Hyperlinks that allow buying to co-exist happily with selling. Hyperlinks that establish and sustain persuasive momentum.
So let me introduce you to the hyperlinking strategy that is the backbone of a persuasive Web site.
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Read the entire newsletter: Volume 110
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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September 28th, 2007
6:07 pm
Nice article but how about testing some of the old power words and using a curiosity pull? What about…
“Discover more here…” OR “Find out how…”
I’ve also read that using “…” helps with adwords, why not try that as it suggests unfinished business.
I agree that “Continue to article” reflects the writers (internal) view of the web site. For most people they may not realise that they’re reading an article abstract, they’re just on a web site looking for a solution to their goal.