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Calls-to-Action, Points-of-Resolution and Resolving Doors
Posted By The Grok On May 15, 2005 @ 2:05 am In Articles,Call to Action,GrokDotCom Newsletter,Linking Strategies,Volume 110 | 1 Comment
Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process
I could see you nodding your heads when I discussed the need to marry  your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”
You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade action. Hyperlinks that answer the questions your visitors ask by providing relevant information. Hyperlinks that allow buying to co-exist happily with selling. Hyperlinks that establish and sustain persuasive momentum.
So let me introduce you to the hyperlinking strategy that is the backbone of a persuasive Web site.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/05/15/calls-to-action-points-of-resolution-and-resolving-doors/
URLs in this post:
 need to marry: http://www.grokdotcom.com/topics/forestvtrees.htm
 Read the rest of this article: http://www.grokdotcom.com/topics/buysellhyperlinking.htm
 Read the entire newsletter: Volume 110: http://www.grokdotcom.com/Volumes/Volume05-01-05.htm
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