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Evict the Devils in Your Details

Posted By The Grok On May 15, 2005 @ 2:08 am In Articles,Call to Action,GrokDotCom Newsletter,Persuasive Momentum,Volume 111 | No Comments

Reinforce persuasive momentum by redefining the implications in your tactics

Creating a mean, green conversion system based on the principles of Persuasion Architecture requires looking at your project from every angle: the big picture that shapes how you approach your project to the nuts-and-bolts picture that influences your tactical choices.

In our just-released Call to Action [1], we organize the big picture into the key categories that make up persuasive design: planning, structure, momentum, communication and value. Within these categories, we expand on perspectives and tactics that will help you make a difference in your bottom line.

From the repository of tips that industry specialists gave us (you’ll find them woven throughout the book), I offer, for your reading delectation, these tactics from our own Dave Cadoff, a big-picture dude who wants to make sure you aren’t undermining your carefully crafted persuasive momentum.

Time to send the devils who reside in your details packing!

Read the rest of this article [2].
Read the entire newsletter: Volume 111 [3]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/05/15/evict-the-devils-in-your-details/

URLs in this post:

[1] Call to Action: http://www.amazon.com/exec/obidos/tg/detail/-/1932226397/102-1699089-4298532

[2] Read the rest of this article: http://www.grokdotcom.com/topics/momentumdetails2.htm

[3] Read the entire newsletter: Volume 111: http://www.grokdotcom.com/Volumes/Volume05-15-05.htm

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