The “average time on site” metric helps you evaluate the effectiveness of your keywords

What do you think of when someone drops “keyword” into the conversation? I immediately start seeing dogs going at each other demolition derby style – a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks contributed this information about the “average time on site” metric for our book, Call to Action.

John writes:

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