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Keyword Metrics and Accountability

Posted By The Grok On May 15, 2005 @ 2:09 am In Accountable Marketing,Articles,Call to Action,GrokDotCom Newsletter,Metrics,Volume 111,Web Analytics | No Comments

The “average time on site” metric helps you evaluate the effectiveness of your keywords

What do you think of when someone drops “keyword” into the conversation? I immediately start seeing dogs going at each other demolition derby style – a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks [1] contributed this information about the “average time on site” metric for our book, Call to Action [2].

John writes:

Read the rest of this article [3].
Read the entire newsletter: Volume 111 [4]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/05/15/keyword-metrics-and-accountability/

URLs in this post:

[1] ClickTracks: http://www.clicktracks.com/

[2] Call to Action: http://www.amazon.com/exec/obidos/tg/detail/-/1932226397/102-1699089-4298532

[3] Read the rest of this article: http://www.grokdotcom.com/topics/keywordmetrics.htm

[4] Read the entire newsletter: Volume 111: http://www.grokdotcom.com/Volumes/Volume05-15-05.htm

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