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Friday, May. 27, 2005 at 11:45 am

Five Critical (and Overlooked) Design Elements

By Bryan Eisenberg
May 27th, 2005

Ask any Web designer about the most important aspects of Web page design. You’re likely to hear the same three things over and over: usability, intuitiveness, and color. All are critical.

But when designing landing pages or buying/shopping process pages, these elements alone just aren’t enough.

Designers are also likely to talk about how a site or design “feels.” Often, a site can feel right, but perform badly. Designers are right; a site should feel right. But it should also convert.

How do you accomplish both? What does “feel right” mean in the real world? Is design totally subjective?

Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about design elements more objectively.

Continue reading my column at ClickZ…

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Comments (2)

  1. Simplicity is the key.Intutiveness comes through simplicity.A neat and clean appearance of a website with a good reputatons is likely to get more conversions.

  2. Feeling is huge. Twitter feels friendly, and even though it looks kind of childish, it converts CEO and celebrities alike…

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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