Ask any Web designer about the most important aspects of Web page design. You’re likely to hear the same three things over and over: usability, intuitiveness, and color. All are critical.
But when designing landing pages or buying/shopping process pages, these elements alone just aren’t enough.
Designers are also likely to talk about how a site or design “feels.” Often, a site can feel right, but perform badly. Designers are right; a site should feel right. But it should also convert.
How do you accomplish both? What does “feel right” mean in the real world? Is design totally subjective?
Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about design elements more objectively.