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Monday, May. 30, 2005 at 12:51 pm

The Wizards of Web leverage the power of the web to market web marketing book

By Persuasion Architects
May 30th, 2005

Nytimes_logo_180x180 Book Hits NY Times, USA Today & Wall Street Journal Bestseller Lists in Two Weeks With No Advertising

New York, NY – June 1, 2005 – How does a web marketing book make the New York Times, USA Today, Wall Street Journal and Amazon.com bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Ask the co-authors, web marketing experts

Bryan Eisenberg & Jeffrey Eisenberg, who proved their expertise when they accomplished this feat with their new book “Call To Action: Secret Formulas to Improve Online Results”, released May 9, 2005 by Wizard Academy Press.

Call To Action” may be the first book to become a national bestseller without nationwide bookstore distribution,” said

Wsj_logo_180x180_2 Jeffrey Eisenberg explains, “We created a buzz by pricing it lower than any 326 page hardcover has been priced in over 30 years. Then we asked all our online colleagues to mention us in their newsletters and blogs by offering a pre-release 3 for 1 special so that people would gift the book”.

Sales skyrocketed dramatically when uber-blogger Seth Godin wrote in his blog: “… don’t wait even one minute before checking out: Call to Action: How to Improve Your Conversion Rate… Despite the godawful cover, this book is an astonishing bargain. The book is straight forward and gives you direct, clear insight into what’s wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up. I can’t conceive of a website that won’t benefit from the ideas inside. Still reading this blog? Stop! Go check out this book.” "

Word of mouth is incredibly powerful for great products," said Andy Sernovitz, CEO of the Word of Mouth Marketing Association.  "The strategy here was perfect. They got the book into the hands of the people who could and should be talking about it."

Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc., a marketing boutique focused on helping clients convert their website’s traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. The book chronicles some of the successful techniques Future Now, Inc. has used to help clients like; Dell, GE Volvo, Overstock & Disney.

Bryan Eisenberg, best known for his ClickZ.com column.  “We knew we had something special going on when we were up to #5 on Amazon.com on the release date.” To date, over 90% of the sales for the book were placed online.

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  1. I got my copies and gave them out to everyone in the office. Seth Godin is right — not just about amazing and informative contents of the book, but about the cover — “godawful”. In fact, we just held a meeting to brainstorm what the cover could signify or what it was meant to convey. I now suspect that the Eisenbergs devised this cover just to elicit conversation about the book.

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