http://www.grokdotcom.com/2005/05/30/the-wizards-of-web-leverage-the-power-of-the-web-to-market-web-marketing-book/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2005/05/30/the-wizards-of-web-leverage-the-power-of-the-web-to-market-web-marketing-book/comment-page-1/#comment-68 Drew Thu, 09 Jun 2005 00:22:34 +0000 http://67.59.138.131/2005/05/30/the-wizards-of-web-leverage-the-power-of-the-web-to-market-web-marketing-book/#comment-68 I got my copies and gave them out to everyone in the office. Seth Godin is right -- not just about amazing and informative contents of the book, but about the cover -- "godawful". In fact, we just held a meeting to brainstorm what the cover could signify or what it was meant to convey. I now suspect that the Eisenbergs devised this cover just to elicit conversation about the book. I got my copies and gave them out to everyone in the office. Seth Godin is right — not just about amazing and informative contents of the book, but about the cover — “godawful”. In fact, we just held a meeting to brainstorm what the cover could signify or what it was meant to convey. I now suspect that the Eisenbergs devised this cover just to elicit conversation about the book.

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