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FutureNow Article
Wednesday, Jun. 1, 2005

The Blog Does Business

By The Grok
June 1st, 2005

The hows and whys of incorporating a business blog into your online conversion strategies

Wondering if all the hoopla about blogging really has anything to offer you, the serious business person out there in cyberspace trying to maximize your conversion potential? Then let me put it this way. Want to leverage the power of online content to boost your market exposure or augment your relationships with customers or improve your search engine visibility?

I asked Amanda Watlington, PhD, co-author of Business Blogs: A Practical Guide, to explain the blog-business-and-you connections that can help you make blogging a valuable channel for online persuasion.

So when is a blog more than the sum of its parts? Grab your imagination for this ride!

Read the rest of this article.
Read the entire newsletter: Volume 112

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Comments (3)

  1. [...] I want to call your attention to a link I’ve just added to my blogroll under the Blogging Helps section. It’s to a superb article from the brilliant minds at Future Now. I highly recommend it to you, especially if you are now or are thinking about blogging with a business purpose. [...]

  2. I enjoyed this article so much I am placing the post on my own blog site, as I am certain it will be of interest to anyone involved in the business of blogging. Best, Bobbin Beam, Voice Actress

  3. Interesting article, a lot of good points expressed in a lot of detail. Valuable information,I found some golden points. Have to go through it again and note them down. Thank you sharing this nice article…

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