The hows and whys of incorporating a business blog into your online conversion strategies
Wondering if all the hoopla about blogging really has anything to offer you, the serious business person out there in cyberspace trying to maximize your conversion potential? Then let me put it this way. Want to leverage the power of online content to boost your market exposure or augment your relationships with customers or improve your search engine visibility?
I asked Amanda Watlington, PhD, co-author of Business Blogs: A Practical Guide, to explain the blog-business-and-you connections that can help you make blogging a valuable channel for online persuasion.
So when is a blog more than the sum of its parts? Grab your imagination for this ride!