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The Blog Does Business
Posted By The Grok On June 1, 2005 @ 2:10 am In Articles,Blogs,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Public Relations,Social Media,Volume 112 | 3 Comments
The hows and whys of incorporating a business blog into your online conversion strategies
Wondering if all the hoopla about blogging really has anything to offer you, the serious business person out there in cyberspace trying to maximize your conversion potential? Then let me put it this way. Want to leverage the power of online content to boost your market exposure or augment your relationships with customers or improve your search engine visibility?
I asked Amanda Watlington, PhD, co-author of Business Blogs: A Practical Guide , to explain the blog-business-and-you connections that can help you make blogging a valuable channel for online persuasion.
So when is a blog more than the sum of its parts? Grab your imagination for this ride!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/06/01/the-blog-does-business/
URLs in this post:
 Business Blogs: A Practical Guide: http://www.businessblogguide.com/
 Read the rest of this article: http://www.grokdotcom.com/topics/businessblogs.htm
 Read the entire newsletter: Volume 112: http://www.grokdotcom.com/Volumes/Volume06-01-05.htm
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