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Wednesday, Jun. 15, 2005 at 12:43 pm

Bloggers getting on board

By Howard Kaplan
June 15th, 2005

Jim Logan, guest blogging on wondered aloud "Is it time to talk more about conversion?" You can imagine we agree, but we did have to mention one teeny-tiny Freudian Slip:

Oh JSLogan, we were with you right up ’til the point you said “A site that is organized towards your purpose” ;)

I’m giving you the benefit of the doubt, because you clearly get it, that what you meant to say was “A site that is organized towards your VISITORS’ purpose, and invites your Call to Action”. This is the key to conversion: we don’t convert, we persuade. When we’ve done our job, and proven our ability to meet the visitors’ needs, they convert themselves.

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