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Thursday, Jun. 16, 2005 at 2:14 am

Making Numbers Work for You

By The Grok
June 16th, 2005

Three conversion metrics tips that help you optimize your online efforts

Gone are the rose-colored-glasses days of “Gee Whiz.” Return on investment is the imperative. Your bottom line depends on your ability to market intelligently. And your ability to market intelligently depends on the accountability you design into your online efforts. As Jim Sterne of Target Marketing wrote for us, “There is no such thing as a perfect website, there is only … change. Do not expect to ever reach the final version of your site. You want people to buy? Keep trying things and measuring the results.”The underlying beauty of a conversion system based on the principles of Persuasion Architecture lies in its accountability. For Call to Action, Jason Burby, Director of Web Analytics for Zaaz, offered these “number tactics” to help you shape the accountability of your conversion system.

Jason writes:

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