Comments on: Does Google Enjoy 100% Conversion?

By: David Petherick

David Petherick — Wed, 06 Jul 2005 17:49:56 +0000

The bottom line on Google’s conversion is getting to the point.

The cursor focus goes to the search input, everything is crystal clear. That was a first.

Web sites have eight seconds (if they are lucky) to get to the point about what they offer. Google still does that.

By: Dave Young

Dave Young — Tue, 21 Jun 2005 23:54:42 +0000

Since Google is my home page, it doesn’t get 100% conversion from me. Because it’s not always where I want to be, and I might use a favorite or a link to get there.

How about weather sites? Probably close to 100% on telling me the weather, but what of other conversion points or actions? Did I download their taskbar thingie? Did I subscribe to their email alert?

Even Google has multiple channels of conversion. Did I click on a sponsored link? Did I sign up for an adwords account? Did I sign up to place Googleads on my site? Their conversaion rate might be infinitesimal when weighed against these metrics.

By: Pat McCarthy

Pat McCarthy — Tue, 21 Jun 2005 21:23:22 +0000

I wrote up a longer response in my blog, but basically I agreed that it’s a question of what a conversion really is in Google’s case, but that the entry page probably converts very well at getting a user to search.

However, I think the fact that the Google page requires text entry, as well as selecting the correct button between two choices that users may fail in some cases at achieving their desired result. A page that simply has one link or one button to click may achieve a higher conversion rate, as long as abandonment isn’t a huge issue.