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What Will Make Your Cork Pop?
How will you measure success? It’s a simple but powerful question every potential client must answer.
The certain sign of a potential client’s failure is when they can’t define their objectives clearly; turn their business away or live to regret it. Those owner/ managers won’t stick to a strategy because are incapable of buying in. The Cheshire Cat explained their condition: "when you don’t know where you are headed any road will do".
Tim Miles, our friend and Wizard of Ads Partner, has a wonderful post in his blog: What Will Your Mom Say?. I recommend you read it.
If you like what Tim Miles has to say why don’t you come meet him and Bryan and me at our Call To Action Workshop in Austin, TX September 8-9.
About the author
Jeffrey Eisenberg is the CEO & co-founder of FutureNow (OTCBB: FUTR.OB), providers of OnTarget™. OnTarget™ monitors your website 24/7, uncovers the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your goals on target. Future Now has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®, since 1998. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?” and has spoken at events such as Search Engine Strategies,, Shop.org, UIE, NAB and ad:tech. Please feel free to friend Jeffrey on Facebook
More articles from Jeffrey Eisenberg
- Christmas Shopping Begins in the Next 4 Weeks…June 25th, 2009
- Beware Marketing Automation Without Data ClarificationJune 24th, 2009
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