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What Will Make Your Cork Pop?

Posted By Jeffrey Eisenberg On June 30, 2005 @ 10:21 am In Branding and Advertising Rants | No Comments

16464584 [1] How will you measure success? It’s a simple but powerful question every potential client must answer.

The certain sign of a potential client’s failure is when they can’t define their objectives clearly; turn their business away or live to regret it. Those owner/ managers won’t stick to a strategy because are incapable of buying in. The Cheshire Cat explained their condition: "when you don’t know where you are headed any road will do".

Tim Miles, our friend and Wizard of Ads Partner, has a wonderful post in his blog: What Will Your Mom Say [2]?. I recommend you read it.

If you like what Tim Miles has to say why don’t you come meet him and Bryan and me at our Call To Action Workshop [3] in Austin, TX September 8-9.


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URL to article: http://www.grokdotcom.com/2005/06/30/what-will-make-your-cork-pop/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/corkpop.jpg

[2] What Will Your Mom Say: http://soundthinking.typepad.com/some_sound_thinking/2005/06/what_will_your_.html

[3] Call To Action Workshop: http://www.wizardacademy.com/academydescription.asp?ID=40

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