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Friday, Jul. 1, 2005 at 2:15 am

Viral Marketing Online I: Start with Value

By The Grok
July 1st, 2005

The success of your online word-of-mouth efforts begins with offering substance and value

Online advertising costs are orbiting. The rules for maximizing your online advertising efforts change faster than the wind direction. Optimizing your search engine rankings requires careful attention to the evolving algorithms, and you have to dig deep and persevere to “own” the critical keywords that improve your visibility.

You simply can’t ignore this stuff if you want to succeed online. But what wouldn’t you give for a nice, inexpensive, adjunct strategy that gets your customers marketing for you?

Enter the age-old standby: word-of-mouth referrals.

The enduring fact is, people talk with each other about the things that matter to them – discoveries, horror stories, shared interests. Typically, these conversations took place over cups of coffee or across backyard fences or when folks brushed up against one another in the grocery store. They still do.

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