Anthony helped Bryan write an exceptional ClickZ.com column this week titled Advertising Is Dying:
"If traditional advertising still works for you, I bet you aren’t really advertising. You’re persuading.
Before I explain, let me pose a question: What’s the difference between advertising/marketing and sales?
Truth is, they’re almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It’s easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be.
Ineffective advertising has finally been exposed, and, like a vampire, it’s withering away under the rays of sunlight."