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Friday, Jul. 8, 2005 at 11:59 am

Advertising On Its Deathbed

By Jeffrey Eisenberg
July 8th, 2005

Anthony helped Bryan write an exceptional ClickZ.com column this week titled Advertising Is Dying:

"If traditional advertising still works for you, I bet you aren’t really advertising. You’re persuading.

Before I explain, let me pose a question: What’s the difference between advertising/marketing and sales?

Truth is, they’re almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It’s easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be.

Ineffective advertising has finally been exposed, and, like a vampire, it’s withering away under the rays of sunlight."

Read more about the death of advertising

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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