- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Advertising On Its Deathbed

Posted By Jeffrey Eisenberg On July 8, 2005 @ 11:59 am In Branding and Advertising Rants | No Comments

Anthony helped Bryan write an exceptional ClickZ.com column this week titled Advertising Is Dying:

"If traditional advertising still works for you, I bet you aren’t really advertising. You’re persuading.

Before I explain, let me pose a question: What’s the difference between advertising/marketing and sales?

Truth is, they’re almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It’s easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be.

Ineffective advertising has finally been exposed, and, like a vampire, it’s withering away under the rays of sunlight."

Read more about the death of advertising [1]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/07/08/advertising-on-its-deathbed/

URLs in this post:

[1] Read more about the death of advertising: http://www.clickz.com/experts/crm/traffic/article.php/3518011

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.