Shape the online tools that encourage your visitors and customers to market on your behalf
You’ve got yourself a stellar online experience, a mean, green construction of persuasion architecture that meets your visitors’ needs in all possible ways – for viral stuff to work, you have to begin with substance and value. Now you’re ready to encourage your visitors to become word-of-mouth marketers, spreading your glory deeper into cyberspace.
Most people who are pleased with you and your product or service are happy to spread the word. You just have to make sure you ask them to do this by providing the opportunity. The opportunity you provide is a call to action.