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Viral Marketing Online II: How to Spread the Bug

Posted By The Grok On July 15, 2005 @ 2:18 am In Articles,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Planning Tools,Public Relations,Social Media,Volume 115,Word of Mouth | No Comments

Shape the online tools that encourage your visitors and customers to market on your behalf

You’ve got yourself a stellar online experience, a mean, green construction of persuasion architecture that meets your visitors’ needs in all possible ways – for viral stuff to work, you have to begin with substance and value [1]. Now you’re ready to encourage your visitors to become word-of-mouth marketers, spreading your glory deeper into cyberspace.

Most people who are pleased with you and your product or service are happy to spread the word. You just have to make sure you ask them to do this by providing the opportunity. The opportunity you provide is a call to action.

Read the rest of this article [2].
Read the entire newsletter: Volume 115 [3]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/07/15/viral-marketing-online-ii-how-to-spread-the-bug/

URLs in this post:

[1] you have to begin with substance and value: http://www.grokdotcom.com/topics/viralvalue.htm

[2] Read the rest of this article: http://www.grokdotcom.com/topics/viraltools.htm

[3] Read the entire newsletter: Volume 115: http://www.grokdotcom.com/Volumes/Volume07-15-05.htm

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