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Does your messaging really matter?

Posted By Howard Kaplan On July 27, 2005 @ 2:44 pm In Branding and Advertising Rants | 1 Comment

A quick anecdote from my walk to the office this morning. 

For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries [1] per square block.  Luckily for each of them, on this seemingly 100 degree morning, there were no shortage of customers in need of cold drinks, and a cool place to read the morning paper.  Cafe after cafe I walked past in search of my morning Iced Coffee, and each one had a line longer than the next, until I found just what I had been looking for- an empty cafe.  Inside I went, had my cocktail poured in no time, and was on my way out the door when I noticed something pretty interesting… 

The sidewalk sign they had out front read "Hot Cinnamon Buns, fresh from the oven"


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URL to article: http://www.grokdotcom.com/2005/07/27/does-your-messaging-really-matter/

URLs in this post:

[1] Italian Patisseries: http://www.lepetitcafe.us/home.php

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