Measuring site performance is vital. Yet many of us have trouble understanding exactly what should be measured. Obviously, an essential key performance indicator (KPI) for all sites is conversion rate. In addition to overall conversion rate, there are two others. Let’s explore all three:
Overall Conversion Rate
Overall conversion rate accounts for people having numerous goals when visiting a Web site. Probably you do, too. It provides a more accurate picture of how effectively a Web site serves people and accomplishes your goals on a per-visit basis.
Generally, it should be used only to evaluate broad, sweeping changes. Use it to evaluate the results of a site redesign, a specific marketing campaign, or new site-search technology.