- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Calculate Your Conversion Rates
Posted By Bryan Eisenberg On July 28, 2005 @ 2:49 pm In Conversion Rates,ROI Marketing | No Comments
Measuring site performance is vital. Yet many of us have trouble understanding exactly what should be measured. Obviously, an essential key performance indicator  (KPI) for all sites is conversion rate. In addition to overall conversion rate, there are two others. Let’s explore all three:
Overall Conversion Rate
Overall conversion rate accounts for people having numerous goals when visiting a Web site. Probably you do, too. It provides a more accurate picture of how effectively a Web site serves people and accomplishes your goals on a per-visit basis.
Generally, it should be used only to evaluate broad, sweeping changes. Use it to evaluate the results of a site redesign, a specific marketing campaign, or new site-search technology.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/07/28/calculate-your-conversion-rates/
URLs in this post:
 key performance indicator: http://www.clickz.com/experts/design/traffic/article.php/1471031
 Continue reading my column at ClickZ… : http://www.clickz.com/showPage.html?page=3523036
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.