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Archive for July, 2005

FutureNow Article
Friday, Jul. 15, 2005

Call to Action in Action!

July 15th, 2005

A do-it-yourselfer applies tactics from Call to Action to improve his site’s conversion rate

Cale Bergh was definitely minding his own business when he took our advice and buried his nose in Call to Action. Then, book in hand, he took a hard-eyed squint at his under-converting online baby (FormulaZone) and started to perform magic.1Constrained by a limited budget, Cale identified several critical areas he could easily and inexpensively influence. In a mere nine days, this do-it-yourselfer more than doubled…

...continue to read "Call to Action in Action!"

FutureNow Article
Friday, Jul. 15, 2005

Viral Marketing Online II: How to Spread the Bug

July 15th, 2005

Shape the online tools that encourage your visitors and customers to market on your behalf

You’ve got yourself a stellar online experience, a mean, green construction of persuasion architecture that meets your visitors’ needs in all possible ways – for viral stuff to work, you have to begin with substance and value. Now you’re ready to encourage your visitors to become word-of-mouth marketers, spreading your glory deeper into cyberspace.

Most people who are pleased with you and your product or service are…

...continue to read "Viral Marketing Online II: How to Spread the Bug"

FutureNow Post
Tuesday, Jul. 12, 2005 at 4:01 pm

Call To Action – The Seminar

July 12th, 2005

Calltoactioncover1 We still have seats available. But not for long

September 8th & 9th Bryan and Jeffrey Eisenberg, the guys who wrote Call To Action (the NYT, WSJ, and USA best-selling book), will be leading and instructing Call To Action – Secret Formualas to Improve Online Results Seminar!

This is the seminar for any man, woman, child, or sentient being that needs help souping up the performance of their website. You will learn how to persuade your visitors to:

Complete purchases, subscriptions and forms Qualify…

...continue to read "Call To Action – The Seminar"

FutureNow Post
Friday, Jul. 8, 2005 at 3:10 pm

Advertising Is Dying

July 8th, 2005

Advertising is on its deathbed.If traditional advertising still works for you, I bet you aren’t really advertising. You’re persuading.

Before I explain, let me pose a question: What’s the difference between advertising/marketing and sales?

Truth is, they’re almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It’s easier to fire an ineffective salesman than an ineffective ad firm. At least, it used to be.

Ineffective advertising has finally been exposed, and,…

...continue to read "Advertising Is Dying"

FutureNow Post
Friday, Jul. 8, 2005 at 11:59 am

Advertising On Its Deathbed

July 8th, 2005

Anthony helped Bryan write an exceptional ClickZ.com column this week titled Advertising Is Dying:

"If traditional advertising still works for you, I bet you aren’t really advertising. You’re persuading.

Before I explain, let me pose a question: What’s the difference between advertising/marketing and sales?

Truth is, they’re almost identical. Or they should be. The only true difference between the two is the ability to accurately measure cause and effect. It’s easier to fire an ineffective salesman than an ineffective ad firm. At…

...continue to read "Advertising On Its Deathbed"

FutureNow Article
Friday, Jul. 1, 2005

Fix the Holes!

July 1st, 2005

Now-immortalized words on how to prioritize your marketing efforts

Once upon a time there was First Marketing Dude, and he told First Business Owner Dude, “You know, you get 2 sales out of every 100 people who walk in here, so why don’t we bring in 1000?” Since then, billions of dollars have been wasted on advertising and marketing models that miss the mark. In our more charitable moments, we’d like to drop-kick First Marketing Dude out of the stadium. Send…

...continue to read "Fix the Holes!"

FutureNow Post
Friday, Jul. 1, 2005 at 2:15 am

Viral Marketing Online I: Start with Value

July 1st, 2005

The success of your online word-of-mouth efforts begins with offering substance and value

Online advertising costs are orbiting. The rules for maximizing your online advertising efforts change faster than the wind direction. Optimizing your search engine rankings requires careful attention to the evolving algorithms, and you have to dig deep and persevere to “own” the critical keywords that improve your visibility.

You simply can’t ignore this stuff if you want to succeed online. But what wouldn’t you give for a nice, inexpensive,…

...continue to read "Viral Marketing Online I: Start with Value"

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