"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.
On Monday, the airline will launch an updated Delta.com site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles." continue reading this article at USA Today
They’ve made the new website fancier but far worse than the old website. They may get more traffic but we wonder how badly their conversion rates will suffer. Maybe they should read today’s article in Internet Retailer that I referenced in my previous post.