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Wednesday, Aug. 3, 2005 at 1:00 pm

Delta Hopes – We Wonder

By Jeffrey Eisenberg
August 3rd, 2005

Delta_logo According to USA Today:

"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.

On Monday, the airline will launch an updated site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles."  continue reading this article at USA Today

They’ve made the new website fancier but far worse than the old website. They may get more traffic but we wonder how badly their conversion rates will suffer. Maybe they should read today’s article in Internet Retailer that I referenced in my previous post.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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