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Delta Hopes – We Wonder
According to USA Today:
"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.
On Monday, the airline will launch an updated Delta.com site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles." continue reading this article at USA Today
They’ve made the new website fancier but far worse than the old website. They may get more traffic but we wonder how badly their conversion rates will suffer. Maybe they should read today’s article in Internet Retailer that I referenced in my previous post.
About the author
Jeffrey Eisenberg is the CEO & co-founder of FutureNow (OTCBB: FUTR.OB), providers of OnTarget™. OnTarget™ monitors your website 24/7, uncovers the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your goals on target. Future Now has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®, since 1998. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?” and has spoken at events such as Search Engine Strategies,, Shop.org, UIE, NAB and ad:tech. Please feel free to friend Jeffrey on Facebook
More articles from Jeffrey Eisenberg
- Christmas Shopping Begins in the Next 4 Weeks…June 25th, 2009
- Beware Marketing Automation Without Data ClarificationJune 24th, 2009
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