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Delta Hopes – We Wonder

Posted By Jeffrey Eisenberg On August 3, 2005 @ 1:00 pm In Web / Tech | No Comments

Delta_logo [1] According to USA Today:

"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.

On Monday, the airline will launch an updated Delta.com site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles."  continue reading this article at USA Today [2]

They’ve made the new website fancier but far worse than the old website [3]. They may get more traffic but we wonder how badly their conversion rates will suffer. Maybe they should read today’s article in Internet Retailer that I referenced in my previous post.


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URL to article: http://www.grokdotcom.com/2005/08/03/delta-hopes-we-wonder/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/shared/delta_logo.gif

[2] continue reading this article at USA Today: http://www.usatoday.com/money/biztravel/2005-07-28-delta-usat_x.htm

[3] the old website: http://web.archive.org/web/20041104050933/www.delta.com/home/index.jsp

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