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FutureNow Post
Wednesday, Aug. 3, 2005 at 9:58 am

Too Clever by a Half…

By Jeffrey Eisenberg
August 3rd, 2005

This should come as no surprise:

"More than 70% of consumers told Hostway they’re unlikely to purchase from, or even return to, a web site after encountering a pet peeve. And, because only 25% of consumers say they’ll complain to the companies about their pet peeves, the use of features that annoy consumers may be having a negative impact that’s difficult to trace or measure, Hostway says."

Read the full article at Consumers get turned off—literally—by top consumer turn-offs at web sites

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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