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Too Clever by a Half…

Posted By Jeffrey Eisenberg On August 3, 2005 @ 9:58 am In Online Persuasion | No Comments

This should come as no surprise:

"More than 70% of consumers told Hostway they’re unlikely to purchase from, or even return to, a web site after encountering a pet peeve. And, because only 25% of consumers say they’ll complain to the companies about their pet peeves, the use of features that annoy consumers may be having a negative impact that’s difficult to trace or measure, Hostway says."

Read the full article at Consumers get turned off—literally—by top consumer turn-offs at web sites [1]


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URL to article: http://www.grokdotcom.com/2005/08/03/too-clever-by-a-half/

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[1] Consumers get turned off—literally—by top consumer turn-offs at web sites: http://www.internetretailer.com/dailyNews.asp?id=15656

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