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Measuring Personas for Success
Posted By Bryan Eisenberg On August 5, 2005 @ 1:58 pm In Personas,ROI Marketing | No Comments
Just six months ago, personas  were little more than an industry buzzword. At the recent AD:TECH  conference, I surveyed the room a colleague was speaking in and was pleasantly surprised to find 30 percent of the audience claimed to use personas in site design.
Now that persona use is more widespread, the questions are different. No longer do people ask if they should use personas. Instead, they ask if their personas are effective.
How do you know if a persona is good or bad?
Evaluating effectiveness boils down to two things:
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/08/05/measuring-personas-for-success/
URLs in this post:
 personas: http://www.clickz.com/experts/crm/traffic/article.php/3299801
 AD:TECH: http://www.ad-tech.com/index-static.asp
 measured and optimized: http://www.clickz.com/experts/crm/traffic/article.php/3448331
 Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3524941
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