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Monday, Aug. 8, 2005 at 10:11 am

Google is poised to trump Microsoft in its potential to invade privacy…

By Jeffrey Eisenberg
August 8th, 2005

Peep "Google is poised to trump Microsoft in its potential to invade privacy, and it’s very hard for many consumers to get it because the Google brand name has so much trust," said Chris Hoofnagle of the Electronic Privacy Information Center." This is only a small extract; read the entire article on CNET News.

This should come as no surprise. I’ve told many of my friends who don’t spend as much time online as I do that "privacy" is a quaint notion; we no longer have any privacy. If you add the ability to append offline data to email addresses and a credit bureau request we’re wide open. We can simply hope and pray that our private information is handled responsibly.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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