Many small/ local business owners, knowing I’m a marketer who focuses on Internet, have told me that their businesses "don’t sell on the web". As long as they believe that they’ll be right. Nevertheless, their customers are comparing them to Internet competitors, using the web to find them or simply trying to engage with them in a meaningful way online. In those cases a poor website is worse than no website.
The tragedy is not that small business owners are making their own beds to sleep in. The true tragedy is that if and when they do wake up and realize they have a problem they’ll call someone with technical expertise, or their nephew who "knows some html". Those people will have little in the way of marketing expertise and their traditional marketers will know less. I know some of my Wizard of Ads Partners, like Dave Young, are making some headway but they can’t possibly help every small business and our clients tend to be larger. It’s a real shame.
The evidence that this is true has become overwhelming for those that know how to read the handwriting on the wall. These are two more omens I became aware of this week: