Comments on: Rethinking Mass Marketing http://www.grokdotcom.com/2005/08/15/rethinking-mass-marketing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 19 Mar 2010 11:17:21 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Stephen Munday http://www.grokdotcom.com/2005/08/15/rethinking-mass-marketing/comment-page-1/#comment-92 Stephen Munday Thu, 01 Sep 2005 03:19:59 +0000 http://67.59.138.131/2005/08/15/rethinking-mass-marketing/#comment-92 But if you only have a limited range of products, will personalized marketing make a great difference if what the consumer can buy is not very personalized at all? Even if Anheuser-Busch developed a personalized message for each single potential customer, wouldn't they all realize pretty quickly that the products themselves were still generic and widespread? Personalized, targeted marketing can only work when combined with a greater range of product choice, surely? But if you only have a limited range of products, will personalized marketing make a great difference if what the consumer can buy is not very personalized at all?

Even if Anheuser-Busch developed a personalized message for each single potential customer, wouldn’t they all realize pretty quickly that the products themselves were still generic and widespread?

Personalized, targeted marketing can only work when combined with a greater range of product choice, surely?

]]> By: Bryan Ong http://www.grokdotcom.com/2005/08/15/rethinking-mass-marketing/comment-page-1/#comment-91 Bryan Ong Sun, 21 Aug 2005 13:46:27 +0000 http://67.59.138.131/2005/08/15/rethinking-mass-marketing/#comment-91 Nice posting..this is the same as what Seth Godin said: small is the new big.. I also put much of this thinking into my own personal blog too - <a href="http://marketingjournal.blogspot.com" rel="nofollow">http://marketingjournal.blogspot.com</a> where we as marketers need to understand it is not about the mass anymore, it is also about all the small things (the long tail) bryan Nice posting..this is the same as what Seth Godin said: small is the new big..

I also put much of this thinking into my own personal blog too – http://marketingjournal.blogspot.com

where we as marketers need to understand it is not about the mass anymore, it is also about all the small things (the long tail)

bryan

]]>