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FutureNow Article
Monday, Aug. 15, 2005

Use Personas to Increase Conversion rates

By The Grok
August 15th, 2005

Structuring your site to answer the questions your individual vistors ask dramatically increases your conversion rate

Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.

The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think they’re going to solve their problem the exact same way? Think they define “comfort” the exact same way or even ask the exact same questions?

Each is about to check out Wyndham’s Web site to see if that hotel is right for them. Let’s take a peek at what happens.

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