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Use Personas to Increase Conversion rates

Posted By The Grok On August 15, 2005 @ 2:20 am In Articles,Conversion Rates,GrokDotCom Newsletter,Improving Conversion,Personas,Planning Methodology,Volume 116 | No Comments

Structuring your site to answer the questions your individual vistors ask dramatically increases your conversion rate

Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.

The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think they’re going to solve their problem the exact same way? Think they define “comfort” the exact same way or even ask the exact same questions?

Each is about to check out Wyndham’s Web site to see if that hotel is right for them. Let’s take a peek at what happens.

Read the rest of this article [1].
Read the entire newsletter: Volume 116 [2]


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URL to article: http://www.grokdotcom.com/2005/08/15/use-personas-to-increase-conversion-rates/

URLs in this post:

[1] Read the rest of this article: http://www.grokdotcom.com/topics/personaconversion.htm

[2] Read the entire newsletter: Volume 116: http://www.grokdotcom.com/Volumes/Volume08-15-05.htm

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