- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Use Personas to Increase Conversion rates
Posted By The Grok On August 15, 2005 @ 2:20 am In Articles,Conversion Rates,GrokDotCom Newsletter,Improving Conversion,Personas,Planning Methodology,Volume 116 | No Comments
Structuring your site to answer the questions your individual vistors ask dramatically increases your conversion rate
Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.
The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think they’re going to solve their problem the exact same way? Think they define “comfort” the exact same way or even ask the exact same questions?
Each is about to check out Wyndham’s Web site to see if that hotel is right for them. Let’s take a peek at what happens.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/08/15/use-personas-to-increase-conversion-rates/
URLs in this post:
 Read the rest of this article: http://www.grokdotcom.com/topics/personaconversion.htm
 Read the entire newsletter: Volume 116: http://www.grokdotcom.com/Volumes/Volume08-15-05.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.