Comments on: Flying Blind On The Web? http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 07:23:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: เว็บฝากรูป http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/comment-page-1/#comment-1206469 เว็บฝากรูป Wed, 04 Nov 2009 16:23:54 +0000 http://67.59.138.131/2005/08/19/flying-blind-on-the-web/#comment-1206469 Thanks for this great article.<a href="http://www.มีด.com" rel="nofollow">มีด<a> Thanks for this great article.มีด

]]> By: พระเครื่อง http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/comment-page-1/#comment-1206453 พระเครื่อง Wed, 04 Nov 2009 16:04:55 +0000 http://67.59.138.131/2005/08/19/flying-blind-on-the-web/#comment-1206453 Good article and useful needs our thanks. <a href="http://www.amuletcenter.com/product_530_th" rel="nofollow">ตะกรุด<a> Good article and useful needs our thanks. ตะกรุด

]]> By: Matthew Roche http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/comment-page-1/#comment-96 Matthew Roche Fri, 09 Sep 2005 18:36:33 +0000 http://67.59.138.131/2005/08/19/flying-blind-on-the-web/#comment-96 Don't forget that catalogs and direct mail pieces tend to be periodic - plan, produce, [test], drop. Online direct marketing is still tyrannized by the "site" concept that really messes up online direct marketing: 1. Sites are overly stable over time, regardless of the frequency of change and refinement of campaigns 2. Most campaigns seek different segments, yet serve the same site. Trying to optimize campaign performance solely with site-based metrics is like trying to assess subscription sales performance based on GDP Don’t forget that catalogs and direct mail pieces tend to be periodic – plan, produce, [test], drop.

Online direct marketing is still tyrannized by the “site” concept that really messes up online direct marketing:

1. Sites are overly stable over time, regardless of the frequency of change and refinement of campaigns

2. Most campaigns seek different segments, yet serve the same site.

Trying to optimize campaign performance solely with site-based metrics is like trying to assess subscription sales performance based on GDP

]]> By: Yvonne DiVita http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/comment-page-1/#comment-95 Yvonne DiVita Sun, 21 Aug 2005 16:34:25 +0000 http://67.59.138.131/2005/08/19/flying-blind-on-the-web/#comment-95 While I tend to agree with Mike, I think there is another answer. Most folks, and this includes the big boys, or girls, as the case may be, go online blind. They don't know what they are doing, they don't understand it, they feel threatened by it because it's 'technology' so...they ignore it. They get online to say they are online and ... then they go back to doing things the way they've always done them. The web isn't mysterious or magical, but a lot of folks still look at it that way. While I tend to agree with Mike, I think there is another answer. Most folks, and this includes the big boys, or girls, as the case may be, go online blind. They don’t know what they are doing, they don’t understand it, they feel threatened by it because it’s ‘technology’ so…they ignore it. They get online to say they are online and … then they go back to doing things the way they’ve always done them.

The web isn’t mysterious or magical, but a lot of folks still look at it that way.

]]> By: Mike Sigers http://www.grokdotcom.com/2005/08/19/flying-blind-on-the-web/comment-page-1/#comment-94 Mike Sigers Fri, 19 Aug 2005 03:08:31 +0000 http://67.59.138.131/2005/08/19/flying-blind-on-the-web/#comment-94 "When I worked in the offline marketing world, every business I consulted was obsessed with marketing effeciency and measuring and optimizing their advertising efforts for ROI." "Is it ignorance?" You asked, so I'll tell you...the reason the online world is so far behind is cost. It costs almost nothing to have a site. Hosting fees are low, you can build an ugly worthless site for very little and every 19 year old who still lives with his Mama can put up a site, tell you they're a big businessman and give free ( bad ) advice on a forum. In the real world, it costs $$$ to get a building, liscenses, etc. Online, you can run a site, live with Mama and play games in between your emailing and forum posts and call yourself a big time internet marketer. These people will never get to the point of being a real business, but they do dilute and ruin some markets. “When I worked in the offline marketing world, every business I consulted was obsessed with marketing effeciency and measuring and optimizing their advertising efforts for ROI.”

“Is it ignorance?”

You asked, so I’ll tell you…the reason the online world is so far behind is cost. It costs almost nothing to have a site. Hosting fees are low, you can build an ugly worthless site for very little and every 19 year old who still lives with his Mama can put up a site, tell you they’re a big businessman and give free ( bad ) advice on a forum. In the real world, it costs $$$ to get a building, liscenses, etc. Online, you can run a site, live with Mama and play games in between your emailing and forum posts and call yourself a big time internet marketer. These people will never get to the point of being a real business, but they do dilute and ruin some markets.

]]>