The folks over at Wordtracker just released an e-book , The Wordtracker Keyword Research Guide as a free download.

What makes this resource a bit of a standout is the unique and useful way it is written.  This is not just some step by step manual or numbered list of ‘things to do’.  The folks at Wordtracker created a fictional Vegitarian Dog Food company and then asked Marketing and SEO experts to give this company some specfic advice on using Wordtracker.

Of course, I would be remiss to…

...continue to read "Wordtracker Keyword Research Guide"

"Google is poised to trump Microsoft in its potential to invade privacy, and it’s very hard for many consumers to get it because the Google brand name has so much trust," said Chris Hoofnagle of the Electronic Privacy Information Center." This is only a small extract; read the entire article on CNET News.

This should come as no surprise. I’ve told many of my friends who don’t spend as much time online as I do that "privacy" is a quaint notion; we…

...continue to read "Google is poised to trump Microsoft in its potential to invade privacy…"

Just six months ago, personas were little more than an industry buzzword. At the recent AD:TECH conference, I surveyed the room a colleague was speaking in and was pleasantly surprised to find 30 percent of the audience claimed to use personas in site design.

Now that persona use is more widespread, the questions are different. No longer do people ask if they should use personas. Instead, they ask if their personas are effective.

How do you know if a persona is good or bad?

Evaluating…

...continue to read "Measuring Personas for Success"

According to USA Today:

"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.

On Monday, the airline will launch an updated Delta.com site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles."  continue reading this article at USA Today

They’ve made the new website fancier but far worse than the old website. They may get more traffic but we wonder how…

...continue to read "Delta Hopes – We Wonder"

This should come as no surprise:

"More than 70% of consumers told Hostway they’re unlikely to purchase from, or even return to, a web site after encountering a pet peeve. And, because only 25% of consumers say they’ll complain to the companies about their pet peeves, the use of features that annoy consumers may be having a negative impact that’s difficult to trace or measure, Hostway says."

Read the full article at Consumers get turned off—literally—by top consumer turn-offs at web sites

...continue to read "Too Clever by a Half…"