Visit Our Blog
DIY Online Marketing: The End of Media Buyers?
In her ClickZ.com column today Tessa Wegert wrote:
Media buyers and planners are again in high demand. According to TalentZoo, the number of media
jobs now available is about three times greater than last year. And recruiting
industry insiders say demand is high for those with online experience. Things
are looking up.
Or are they?
Media buyers may no longer want for work, but another phenomenon now
threatens to obstruct our progress: do-it-yourself media campaigns.
Her column is worth reading. It has me thinking.
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
April 23rd, 2009
11:54 am
I think with the communication tools available today people are doing a lot of DIY. DIY marketing, DIY media, DIY SEO