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DIY Online Marketing: The End of Media Buyers?
Posted By Jeffrey Eisenberg On September 1, 2005 @ 12:49 pm In Branding and Advertising Rants | 1 Comment
In her ClickZ.com column  today Tessa Wegert wrote:
Media buyers and planners are again in high demand. According to TalentZoo, the number of media
jobs now available is about three times greater than last year. And recruiting
industry insiders say demand is high for those with online experience. Things
are looking up.
Or are they?
Media buyers may no longer want for work, but another phenomenon now
threatens to obstruct our progress: do-it-yourself media campaigns.
Her column  is worth reading. It has me thinking.
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URL to article: http://www.grokdotcom.com/2005/09/01/diy-online-marketing-the-end-of-media-buyers/
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 her ClickZ.com column: http://www.clickz.com/experts/media/media_buy/article.php/3530851
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