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Friday, Sep. 2, 2005 at 4:23 pm

Personas, Women & Stereotypes

By Jeffrey Eisenberg
September 2nd, 2005

Michele Miller has a great post in her blog today ( "A View thru the Windshield of Life" ) and it is a must read for anybody who is creating female personas. Michele helps to strengthen our point about why stereotypes are dangerous when you are trying to architect a persuasive system.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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